Sanofi diabetes education with Soliqua video sliders

Artcraft Health came up with a unique solution to help sanofi educate potential patients—and their providers—about the advantages of the Soliqua 100/22 injectable pen. The brand’s starter kits weren’t gaining traction as a patient resource, and prescribers weren’t on board with prescribing the combo drug. Artcraft conceived and produced an engaging digital support kit including an instructions-for-use video contained in a “video slider” box, a copay card, and an easy access to the brand website via near-field communication (NFC) and a detachable Web key, both of which provided usage analytics for sanofi brand managers. Our team also provided letters to reps with guidelines on how to best use the kits.