Kadmon REZUROCK Education: a personaEd experience

One powerful application of Artcraft Health’s personaEd digital platform is to enable HCPs to tailor the resources they provide their individual patients. We created a customizable educational resource for Kadmon sales reps to share with HCPs who serve patients who have chronic graft-versus-host disease (chronic GVHD). HCPs use a drag-and-drop function to create their own patient resources derived from previously medical/legal- and regulatory-approved content and images addressing chronic GVHD and its treatment with REZUROCK tablets.