Carolina Research Study
Type 2 diabetes clinical trial

The Carolina Research Study, a global trial that compared the potential cardiovascular benefits of two different drugs for type 2 diabetes, was in need of retention strategies and support for site staff. Artcraft Health’s creative strategies included the development of engaging educational resources for study participants, including a series of booklets on living well with diabetes, a brochure that explained their study responsibilities and encouraged them to continue with the study, and a convenient weekly planner. To support study sites and help combat study fatigue, we created several animations that were sent as links in emails to site personnel at different times to motivate them and show gratitude for their hard work.